Increasingly our identities are viewed though what we say and do on the web.
Facebook, Google+, Twitter, YouTube, Yahoo, LinkedIn, Salesforce, Gmail, Skype, AIM, WordPress, Foursquare, Bebo… (I haven’t even researched yet!)
Whilst these social networking tools are all very nice and, well… sociable, we hear endless warnings about protecting our privacy online. Whilst each of these sites and technologies has a set of privacy controls, if you are a frequent user of several networks the job of keeping these all in check may not be as high priority or as simple as it should be.
The problem with the web is, once your info is out there, you’ll never be able to say with any degree of certainty who is reading it or how to retract it at a later date. Do you trust your data with everyone? If you delete your account, is everything you ever posted going to be deleted and how will you ever know or check?
Scrambls looks like a cool solution to wrestle back some control over your personal content online. It uses a browser plug-in or mobile app to scramble (using, it would seem, some proprietary encryption) your posts so that they may only be read using a key stored on the Scrambls server. The author owns these keys and can set the policy for whom and when to make them available. The thing for me that makes this smart is that when you decide it’s time for your information to disappear, you delete the keys and the info remains scrambled forever even if your account is never deleted.
Whilst this may be overkill for many users’ public discussion about the latest tabloid headlines, I can definitely see uses for more sensitive information like protecting our children’s information, business data and material with personal copyrights.
For more information, go to www.scrambls.com.